A Growth Partner With Agency Roots
Content Marketing Guru is a growth partner with agency roots — bringing both sides of the growth equation — Business Development and hands-on Product & Marketing Strategy. Our founder closed $100M+ as an enterprise Business Development leader, and that pipeline visibility carries into every GTM plan, content program, and AI-driven marketing workflow we build.
One client engagement generated 1.3M+ digital media views and the highest subscriber growth and marketing ROI in that client’s history, with campaigns that helped secure placements on network TV, a PBS special, an Amazon Prime show, and a major book deal.
What we do:
GTM & Growth Strategy — Plans and partnerships built to compete in today’s market.
Product, Content & Research-Driven Marketing — A cross-functional approach that leverages the in best human expertise with content-driven stratagies & content program approach that utilites both human agentic AI workflows
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Trusted By
Built on experience with teams at Apple, Disney/ABC, Microsoft, IBM, BBC, Sony Music, and MIT CSAIL — and with growth-stage companies you haven’t heard of yet.
A Growth Partner With Agency Roots
Content Marketing Guru is led by Stephen Paul, who has spent much of his work life on both sides of the growth equation: as a Business Development Director and Rep who closed $100M+ in cumulative enterprise sales, and as a hands-on digital marketing, product management, and content strategist building the engines that create that pipeline in the first place.
That dual background is the whole point. Most content marketing engagements are led by people who’ve never had a number to hit. Most GTM strategy engagements are led by people who’ve never had to actually produce, seed, and distribute the content the plan calls for. We’ve done both — for nearly two decades, across enterprise and SMB clients, in software, consulting, entertainment, and media.
MORE ABOUT OUR APPROACH ->
Three Ways to Work With Us
Content Marketing
Content programs built to carry a defined, deliberate share of your marketing mix — sized, sequenced, and measured against pipeline, not vanity metrics.
EXPLORE CONTENT MARKETING ->
GTM Plans
Go-to-market strategy built by people who’ve carried a revenue number — not a slide deck that stops before execution starts.
EXPLORE GTM PLANS ->
Content Marketing + GTM Plans (Integrated)
Our core offering: the GTM plan and the content marketing program inside it, built together, for teams where content is roughly 25–33% of the mix.
SEE HOW IT WORKS TOGETHER ->
Selected Outcomes
1.3M+ Digital media views on a single client engagement, and the highest subscriber growth and marketing ROI in that client’s history.
60%+ Average improvement in client marketing performance.
150% Growth in social community engagement within six months.
40% Increase in product adoption after launching AI-enhanced marketing features.
What Clients Say
“Stephen Paul is a first-class act in the Digital Marketing space.”
— MTV / CBS / Paramount
“Have known Steve for several years and very happy with work on viral and social marketing campaigns.”
— Brian Kroski, Digital Media Advisor, Viacom
“Steve helped develop Media and Entertainment industry marketing vision, programs and strategic relationships.”
— Solom Heddaya, Entrepreneur, Cloud & Data Infrastructure Strategy
“I’ve been working with Steve for more than 5 years now and we are very happy with the work.”
— Warner Jones, COO, TruVideo
Recent Work
Licensed Downton Abbey Music Campaign — Period Drama Music Licensing
A licensed recording built for the show’s elegant, period-drama atmosphere, distributed via Apple Music & Spotify as part of a targeted seeding and distribution plan. 1.6M+ streams as of July 2026.
Licensed Game of Thrones Music Campaign — Epic Fantasy Music Licensing
A licensed recording built for the show’s epic, mythic atmosphere, distributed via Apple Music & Spotify. 1.4M+ streams as of July 2026.
Stop the Dumping — Great Barrier Reef Campaign — Government Influencer Campaign
An influencer campaign for the Australian Government to stop dumping in public waters whose currents carry debris to the Great Barrier Reef.
Psychology Today — Multi-Year Content Campaign — Health & Wellness Content Campaign
A 19-month content marketing program with Psychology Today and several noted psychologists and experts — articles, press releases, and web pages on love, happiness, relationships, and parenting.
SEE FULL CONTENT MARKETING APPROACH ->
Get in Touch
Tell us briefly about your project. What is the main goal or core concept? Who is the target audience or end-user? Do you have a specific timeline or preferred technology stack in mind?
Phone: 617-942-3000 (call or text)
Hours: Mon – Sat: 8:00 AM – 8:00 PM