A Growth Partner with Agency Roots

GTM plans — plus product, marketing and content campaigns — built for the brands everyone already knows. And for small to midsize brands on the rise.

Content Marketing Guru is your growth partner with agency roots. We drive revenue in two ways: by closing it directly, and by building the marketing engine that creates it — bringing both sides of the growth equation, Enterprise and SMB business development and hands-on product and marketing strategy, to every engagement — led by a founder with a track record of $100M+ in cumulative Enterprise and SMB sales closed. That experience now powers our GTM strategy, AI-driven product marketing, and content campaigns — 18+ years turning strategy into results — for brands everyone already knows, and for small to midsize businesses on the rise.

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Trusted by

AppleDisney / ABCMicrosoftIBMBBCSony MusicMIT CSAIL

18+ years turning Business, Product, Marketing & Content Strategy into results

Nearly two decades bridging business development, product management, digital product management, and marketing — working with software, consulting, and small-to-midsize brands in all business sectors, as well as Enterprise and SMB clients and major names in music, entertainment, and media. On the business side, that means GTM and growth strategy; on product, hands-on leadership of AI-driven initiatives and cross-functional teams; and on marketing and content, viral seeding, influencer partnerships, and programs that reach audiences at scale.

Strategy planning session mapping out a marketing and content roadmap

That track record includes 1.3M+ digital media views on a single client engagement — the highest subscriber growth and marketing ROI in that client's history — and campaigns that helped secure client placements on Oprah, a PBS special, and an Amazon Prime show, plus a major book deal.

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Capabilities

What we bring to the table

01

Product & Growth Strategy

Cross-functional leadership on digital product initiatives, laser-focused on the growth outcomes that matter to your business.

02

Content Marketing & Strategy

Content programs that drive discoverability, engagement, and long-term audience growth.

03

AI-Driven Marketing

AI tools and agentic workflows to sharpen targeting, content, and marketing ROI.

04

Viral Seeding & Distribution

Proven seeding tactics and influencer relationships to reach the right audience at the right moment.

05

Music & Entertainment

Promoting licensed music and media projects across Spotify, Apple Music, and beyond.

06

Web Design & Development

Campaign-ready websites built to match the strategy behind them — because great content deserves a home that does it justice.

The digital ecosystem has changed. Has your growth strategy?

The digital landscape has grown faster than most brands can keep up with. There's more content, more noise, and more competition for attention than ever. Content alone isn't the answer — it takes business, product, and marketing strategy working in sync. That's where a sharper, more integrated approach wins.

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Track record

Selected outcomes

1.3M+
Digital media views on a single client engagement — highest subscriber growth & ROI in that client's history
60%+
Average improvement in client marketing performance
150%
Growth in social community engagement within six months
40%
Increase in product adoption after launching AI-enhanced marketing features
Client feedback

What clients say

"Stephen Paul is a first-class act in the Digital Marketing space."

MTV / CBS / Paramount

"Have known Steve for several years and very happy with the work he has done on our viral and social marketing campaigns…"

Digital Media Advisor, Viacom

"Steve helped develop Media and Entertainment industry marketing vision, programs and strategic relationships…"

Solom Heddaya — Entrepreneur, Cloud & Data Infrastructure Strategy

"I've been working with Steve for more than 5 years now and we are very happy with the work…"

COO, TruVideo
Portfolio

Recent work

A sample of licensed music marketing and creative projects.

Licensed Downton Abbey Music Campaign
Period Drama Music Licensing

Licensed Downton Abbey Music Campaign

A licensed recording capturing the show's elegant, period-drama atmosphere — distributed via Apple Music & Spotify. 1.6M+ streams as of July 2026.

Licensed Game of Thrones Music Campaign
Epic Fantasy Music Licensing

Licensed Game of Thrones Music Campaign

A licensed recording capturing the show's epic, mythic atmosphere — distributed via Apple Music & Spotify. 1.4M+ streams as of July 2026.

Stop the Dumping — Great Barrier Reef Campaign
Government Influencer Campaign

Stop the Dumping — Great Barrier Reef Campaign

Influencer campaign for the Australian Government to stop dumping in public waters whose currents carry debris to the Great Barrier Reef.

Psychology Today — Multi-Year Content Campaign
Health & Wellness Content Campaign

Psychology Today — Multi-Year Content Campaign

Worked with Psychology Today and several noted psychologists and experts on a 19-month multi-platform web marketing and website project featuring numerous articles, press releases, and web pages focused on love, happiness, relationships, and parenting.

Get in touch

Let's talk about your next project or campaign.

Tell us a bit about your project and we'll get back to you.

Phone
617-942-3000 (call or text)
Hours
Mon – Sat: 8:00 AM – 8:00 PM