Fractional CMO for Tech Startups in Boston and Beyond
Senior marketing leadership for startups that have outgrown ad hoc marketing but aren’t ready for a full-time executive. I set the strategy, build the plan, and stay accountable for results measured in pipeline.
Who It’s For
- Founders still running marketing themselves
- Startups with traction that need a repeatable way to generate demand
- Teams preparing to sell to larger mid-market and enterprise customers
- Companies bridging the gap before a full-time marketing hire
What’s Included
- Marketing strategy, positioning, and messaging
- Go-to-market and launch planning
- Budget and channel priorities
- Direction for in-house staff, freelancers, and agencies
- Pipeline reporting for founders and the board
How an Engagement Works
- AssessReview your market, positioning, funnel, and what’s working today.
- PlanSet priorities, budget, and a 90-day go-to-market plan tied to pipeline goals.
- BuildPut the content, campaigns, tools, and AI workflows in place.
- RunLead execution, report results, and adjust as you learn.
Fractional CMO FAQ
What does a fractional CMO do for a startup?
A fractional CMO leads marketing part-time: setting strategy, positioning, budget, and priorities, directing the team or contractors, and reporting results to founders and the board.
When should a startup hire a fractional CMO instead of a full-time VP of Marketing?
A fractional CMO fits when you need senior strategy and direction before you can justify, or attract, a full-time executive. It is also a common bridge while you define the role you will eventually hire for.
Do you work with startups outside Boston?
Yes. I’m based in Cambridge, MA and work with startups in the Boston area in person and with companies elsewhere remotely.
How do you measure success?
By pipeline: qualified opportunities, conversion through the funnel, and revenue influenced. Traffic and engagement matter only when they lead there.
Need marketing that shows up in your pipeline?
Tell me where your startup is and where it needs to be. I’ll tell you honestly whether a fractional CMO is the right fit.